Musk has previously said any name change "at all will cause temporary loss of verified checkmark."Īt the same time, Twitter said it was adding an "official" label to some accounts "to combat impersonation" on Friday, less than 48 hours after saying it wasn't appending the label. The company also briefly locked users from changing their display names last week. 9 " will be unable to subscribe to Twitter Blue at this time." One parody account posing as banana producer Chiquita tweeted, "We've just overthrown the government of Brazil."Īn account spoofing Tesla, Musk's automotive company, tweeted, "BREAKING: A second Tesla has hit the World Trade Center," and another account impersonating video game giant Nintendo tweeted a picture of its famous character Mario lifting his middle finger.įake Eli Lilly: Twitter account locked down after false claims of 'free' insulinīack to the office: Elon Musk ends remote work at Twitter, warns staff of 'difficult times ahead,' reports say Twitter combats parody accountsĪs Twitter addresses the issue of verified impersonators, the company said on its website that accounts created on or after Nov. Meanwhile, other blue-checked parody accounts spread on the platform. "Our official Twitter account is Lilly reportedly paused all advertising on Twitter, a move that could cost the platform millions, The Washington Post reported.Įli Lilly did not immediately respond to a request for comment. "We apologize to those who have been served a misleading message from a fake Lilly account," the company tweeted Thursday. The company's stock fell 4.45% Friday after the fake tweet. The tweet stayed up for hours, and the account has since lost its blue badge and gone private. On Thursday afternoon, a fake Eli Lilly account that bought verification through the revamped Twitter Blue tweeted: "We are excited to announce that insulin is free now." “Without significant subscription revenue, there is a good chance Twitter will not survive the upcoming economic downturn,” Musk said.Īn ultimatum, sudden terminations: Twitter changes raise questions about Elon Musk's management skillsĪfter Twitter takeover: Elon Musk says he has 'too much work on my plate' The fake Eli Lilly insulin tweet debacle In an email to employees last week, Musk said the company needs to make roughly half of its revenue through subscriptions, according to the Associated Press. The new Twitter Blue was the platform's first big product launch under Musk, who bought the company late last month. Musk, however, had criticized the previous verification process, comparing it to a medieval feudal system. The blue verified badge originally signaled that an account of public interest was authentic after users provided information proving their identity. New Twitter owner Elon Musk said Wednesday he's delaying the relaunch of Twitter Blue verification to Nov. Twitter reportedly paused the program just days after the launch, as fake accounts sowed confusion on the platform. Twitter suspended many of the accounts impersonating people and brands. Meanwhile, the blue-checked account pretending to be Lake tweeted a fake concession announcement. The verified account posing as the pharmaceutical company Eli Lilly tweeted a spoof message saying insulin was now free. Twitter accounts with check marks impersonated consumer brands Eli Lilly, PepsiCo and Nintendo, and public figures including Arizona Republican gubernatorial candidate Kari Lake, President Joe Biden and basketball player LeBron James. After Twitter rolled out its new paid verification system, chaos quickly ensued.įake verified accounts flooded Twitter after the platform launched last week a revamped Twitter Blue subscription service that gives users the coveted blue check mark for $8 a month.
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